Online course: Basic elements of brand
Teacher(s)
Ing. Hana Volfová, Ph.D.
This course focuses on the key aspects of brands in today’s business and international business environment. It includes modules focusing on an introduction to brand policy, the elements that make up a brand, the value of a brand and its marketing benefits. After completing the course, participants will be able: to understand the basics of brand policy to define the basic elements of brands to understand the importance of brands in the marketing environment to understand the basic approaches to brand values.
Date
Fri. 03.05.2024 at 8:30 – 11:00 am
Format
Online
Target Groups
Students, teachers, staff, every interested person
Language
English
Duration
2.5 hours
Registration
Deadline 2nd May 2024
Participation fee
Free of charge
Organisation
Škoda Auto University
Registration
Online course: STP Activities in Marketing
Teacher(s)
Ing. Hana Volfová, Ph.D.
This course is designed to delve into the critical marketing concepts of Segmentation, Targeting, and Positioning (STP). It covers an introduction to segmentation and its importance, criteria for segmenting a market, the process of selecting a target segment, evaluation of the segment, positioning strategies, branding, and rebranding. Throughout the course, participants will apply STP activities to a selected case study, enhancing their understanding of these fundamental marketing strategies.
Date
Fri. 10.05.2024 at 08:30 – 11:00 am
Format
Online
Target Groups
Students, teachers, staff, every interested person
Language
English
Duration
2.5 hours
Registration
Deadline 9th May 2024
Participation fee
Free of charge
Organisation
Škoda Auto University
Registration
https://www.linkedin.com/feed/update/urn:li:activity:7190667951560122369
01.05.2024
